Local Ambassador Series

In a move aimed at regionalizing Vans' elevated retail stores and turbocharging global brand narratives, I orchestrated strong partnerships with influential local ambassadors for a series of events around the country. Two-day experiences consisted of an opening party followed by a VIP workshop for invited loyalty customers.

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Nola Muses Workshop 20.jpg
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My Role: Marketing & Event Manager
Partners: Creative Drinking Agency & Tasty Heavy
Photos: Peter Pabon
Ambassadors: Sasha Barr, Rusty Lazer, Knox Fortune, Jack Graydon
Music Partners: Big Freedia, Taco Cat, Knox Fortune

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