AVE 2.0 Global Launch Events

In partnership with pro skateboarder Anthony Van Engelen, the Vans AVE 2.0 was released in early 2024. To celebrate the release of Vans Skateboarding’s most advanced shoe technology ever, a Global Gallery tour titled “Commitment to Progression,” kicked off in Los Angeles and toured the globe to Shanghai, Seoul and Paris.

 
 
 
 
 
 

Press: Monster Children Thrasher Shop Eat Surf Transworld
My Role: Global Creative Project Manager
Art Director: Joe Edelman
Brand Environments: Alex Patterson
Brand Historian: Catherine Acosta
Producer: Nate Rogers
Marketing: Justin Villano, Bob LaSalle
Agency Partner: Matte Projects
Photos: Michael Burnett

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